'Marketing' my Freesize Collection

As part of the project, I chose to theoretically market my 'Collection' once I had made it. This meant making a brand name for myself, and attaching my collection alongside it, and putting marketing skills into practice. I created a scrap book of a few ideas and brainstorms & set about promoting the collection :)

Deciding on branding & typography for the logo...

Photos from a local fashion show organised by a Leanne Webb, a fellow fashion student on my course. It was filmed, so I printed some screen captions and included them along with the flyer for the event:

A few scrapbook pages explaining my photo shoot concept...

Experimenting with promotional business cards/flyers...

Turning the photo shoot into a lookbook! (I got this printed properly in a photo book to make it look abit more professional...)

Giving myself the brand name of Sewphie (using my name and hinting at my enjoyment of crafty things & making clothes) and experimenting with logos, typography etc...

Trying out a few business cards for the brand...

...and finally creating a 'webpage' (only for visual purposes!) for the Freesize Collection, so if it were to become a business, customers would have a way of keeping up to date with products:

Thats all on my second year work now!

I have many a project to post about still & the exciting things I got up to over the summer :)

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